To survive and thrive in today’s business environment, when technology and consumer behavior is evolving so rapidly, your business needs to stay digitally competitive or risk falling behind. To not succumb to this “digital Darwinism,” here are some tips for getting with the program in 2020.
1. Artificial Intelligence---This is the future and the future is now. AI analyzes consumer behavior and search patterns and uses data from social media platforms and blog posts to help businesses understand how customers find their products and services. It is powerful and effective and its importance should not be understated.
2. Personalization---Marketing should include personalized content, products, and email to ensure each recipient is receiving content they enjoy and will interact with.
3. Video Marketing---This is one of the most important marketing trends especially with the growing shift to mobile devices. Quite simply, consumers find video content more appealing
4. Social Messaging Apps—WhatsApp, Facebook Messenger and WeChat have more combined users than Facebook or YouTube. This is a great way to approach your customers and users directly.
5. Social Media Marketing—Not only should your business be posting video and interactive content on social media, it should strive to consistently post relevant and compelling material to maintain engagement and loyalty among its followers.