digital marketing

Are Industry Influencers A Tactic Companies Should Employ?

Should your business use influencer marketing?

It’s a question we often get from clients. Influencer marketing is at an all-time high right now and is seemingly only going to continue to grow. Many companies already employ this tactic with success, leaving other companies to wonder if it is something they should consider as well.

Using influencer marketing has proven to build businesses through larger audiences and larger, trusted word of mouth. But is it for everyone?

An influencer is a person with a sort of power on digital platforms such as social media, blogs or YouTube, for example. This power is able to affect people’s opinions, decisions and habits due to their position of fame or visibility in their community, knowledge of a particular topic, relationship with audiences or overall authority. Social media has allowed almost anyone to become an influencer now! This has been a large component for increasing the popularity of these influencers.

So, is influencer marketing right for your company? Well, for certain areas of business, it is more important than others – say more important for fashion versus finance; however, there are other factors to consider before deciding if influencer marketing is for you. Any company could benefit from influencers if they align these factors first:

1.      Pick the influencers that suit your brand the best

2.      Pick an influencer that has your target audience as well as new potential customers

3.      Pick influencers that are relevant

4.      Pick an influencer that gets high engagement and has a good relationship with their audience

5.      Pick influencers that are in your budget

6.      Pick an influencer that is consistent and frequent in posting

7.      Pick influencers that are authentic

8.      Pick an influencer that is passionate about your goals

If you can find an influencer or influencers that fit these factors for your company, we suggest giving it a try! For many companies, influencers could potentially boost your audience levels, your engagement rates and client impressions but they can also ultimately improve your brand identity, increase sales and create a genuine image for your business.

Do you think influencer marketing is right for your business? Contact StrategyNest today to discuss your opportunities!