OUR APPROACH
How do content writers REALLY know what is engaging?
This question is what initially started us down a path of trying to create a way to write engaging, dynamic content and get it in front of our clients’ audiences when they are online and open to viewing it.
The more we researched and asked writers, the more that we realized: the answer to that question is complicated. It seemed that each writer had their own “special sauce” that they utilized. This depended on their background, experience and passion for engaging their audience.
The problem was: many of them could not back up their claims. When you asked for data or analytics to prove their methodologies, the numbers seemed unimpressive.
We decided that there had to be a better way to write content that people care about and want to read, so we created our own methodology based on theory and knowledge.
AI-DRIVEN
SOCIAL MEDIA
With the help of artificial intelligence, we know specific to each client the colors, keywords, topics, hashtags and time that is most engaging in real time.
This means that we can create the most interactive content in the industry.
EMAIL AUTOMATION
We create specifically curated content based on persona tracking and analytics.
We’re able to track the best direction and deploy dynamic emails based on what time they are online, and the videos/photos/words that resonate the most on any specific day.
WEBSITE TRACKING
Your website should never simply act as a billboard. It is intended to fit the needs of the specific audience interacting with it at the specific time.
We’re able to pinpoint what audiences want to spend more time on and cater content specific to their interests and needs.
ANALYTICS
We track and use what we have learned from the AI, the social media analytics, the emails that were seen and responded to, and where that audience spent the most time on a website page.
“We are capable of capturing the individual client experience, evaluating their interactions, and understanding what exactly they are interested in viewing, when, where and how they want to be reached.”
Our data-driven approach aligns to your business goals and determines how we guide your customers’ dynamic digital experience. Executing our digital marketing strategy ensures that your budget is optimized to meet your goals and provide a cohesive and comprehensive digital experience.
By marrying the creative aspects to data acquired by artificial intelligence and tracking, we created a perfect blend of art and science that became our methodology.
Our expert writers create effective, personalized digital content based on predictive analytics as input based on what material our client’s audience is interacting with.