As September nears, we are face to face with Q4 of 2020. We know – we can’t believe it’s already Q4 and, yes, we are so happy to be here after an undoubtedly rough 2020! With that being said, many companies have taken hits this year, some closing shop all together and some doing everything they can to stay afloat. We are here for you, and we understand.
During this time, marketing is more important than ever for businesses in all stages. StrategyNest continues to want to support you! As a digital marketing agency, we have complied a list of ideas that we have come up with for this very unique end of 2020 – how can you use your marketing strategy to finish this year strong?
1. Keep Active with Your Usual - Organic Social Media and Email Marketing
- Social media posting and sending out emails are probably two tactics that you already use. That’s awesome! These are two great ways to reach your loyal customers as well as stay active for potential new customers! Your marketing team can help you discover the perfect messages to reach your target audience. But don’t be afraid to switch it up! Finding a way to relate to your audience is important. Check in and see if they are doing okay! Again, we are all in this together.
2. Perfect Your Online Ads
- Online ads are crucial at a time like this! Right now, people are online more than ever before. Ads are a perfect way to broaden your audience. Ads allow you to target specific audiences. Because of that, you are able to better tailor your message to them. Tell them why they would love your product/service and give them an easy access point to check out your website and learn about your company, or even better, buy your product!
3. Take Advantage of the Holiday Season
- For the most part, the holiday season is an important one for businesses – whether that means making more sales or providing more services. This holiday season is a unique one! As previously mentioned, as we continue to battle COVID, more people are online than ever before. This means we can assume a great deal of Christmas and holiday shopping will be done over the internet rather than in stores! This is the perfect opportunity to hone in on your digital holiday marketing more than ever before.
4. Make Sure Your Media is Eye Catching
- Something we always tell our clients is that it is always important to be able to catch the eye of your audience. Most often, that is done with a great photo or video to accompany your content, whether that be social media, blogs, ads, etc. With the bit of extra time you may have, get creative and have a photo or video shoot! Most everyone can take great quality media with their smartphones at the touch of a button!
5. Create Partnerships
- As we said before, we are all in this together! You are not alone – other businesses may find themselves struggling right now as well. This is the perfect time to team up! Do you know of a business that is complementary to yours? You may be able to help one another if you team up for a partnership. This often means a referral system is put in place. This creates a whole new possible audience, clientele, or customers!
These are just a few of the ways to end this year on a great note! What other Q4 marketing tips is your company planning in their strategy? Comment below!
If you would like to learn more of our tips for Q4 marketing strategies, we are offering consultations. For all of your digital marketing needs, contact StrategyNest today!