The food and beverage industry has been steadily growing over the last 10 years and this growth is only expected to continue. Consumers have always loved their food and drink, but now it’s about so much more than sustenance, but rather, about an experience. They want to eat it, drink, take a picture of it and share it on social media. Food and beverage businesses must provide both quality product and the “it” factor that keeps the customers coming back. Here’s some tips on how to do it.
Brand
Who are you and what are you offering? Be clear on your target audience and location and make sure you have the resources to get the word out. Are you targeting a whole market or only a partial one?
Logo and Product Packaging
Your logo is the key ingredient in the product packaging recipe, it has to make a statement. Great consideration also needs to be given to the design and color of the product. Whatever your business’s unique selling point is should be headlined in the packaging. Over time, feel free to revamp the brand image if necessary with a new color or packaging. Everyone loves a fresh new feel.
Blogs
Create a blog on your website and integrate it with social media platforms to multiply the impact.
Instagram is especially important in this industry---people love pictures of food and Instagram is all about rich imagery. Ask bloggers and influencers to review your product and post on their sites – this will be huge for your city dwellers and travelers.
Email Marketing
Collect email listings of current and potential customers and create a schedule to send out relevant information. Let them know about product launches, special offers and events, and of course, the old standby, coupons.
Online Directories and Portals
Increase your reach and accessibility by making your business more searchable. It’s worth the cost, which is often marginal.