Donating to charities, like everything else in today’s world, is primarily done online. This is great as it makes giving easier and more efficient. It also means your organization has to stand out on the entire digital landscape. Here are some basic ways to connect with your target audience.
1. Email marketing: This is one of the least expensive and most effective ways to reach supporters and potential donors. Make sure your emails are engaging, not too frequent, and include a call to action. Consider sending a newsletter with updates, events, and any other items your supporters will find of interest. Target your audiences by location, interest, etc. to maximize effectiveness.
2. Get on social media: It’s not enough to be on it, you have to engage your supporters with solid content. Create a content calendar and post frequently to keep the inspiration going. Be sure to respond to tweets, messages and comments quickly and perhaps consider some paid advertising – this can be efficient in increasing reach.
3. Websites are crucial: This is the face of your organization so it must be user friendly and donor friendly. Make sure all of the content is up-to-date and informational. People want to know where their money is going and why they should choose you to give it to. Don’t forget to look at Google Analytics once a week to make sure there are no issues.
