The world we live in offers so many choices. When you are in need of a specific product or service, there are hundreds to choose from! Do you ever wonder what exactly it is that drove a customer to purchase one item over another? Especially if price was not a factor?
Much to the surprise of many, the inclination to purchase a product or service is first experienced at an emotional level, not a logical or rational level of understanding. This concept applies to all purchases, so no company or brand is exempt. Unfortunately, not all companies spend the time to truly verify what their customers feel about their product or purchasing decision.
At StrategyNest, we believe it is vital to help clients understand how people feel about a certain product or service. We use a proprietary qualitative research tool that can accurately measure emotions and at the same time deliver statistically meaningful conclusions that provide clear and actionable direction for improving the performance of your company.
Once you have clear and actionable data about your customers, their purchasing decisions and emotions, and your competitors then you can truly create a successful marketing campaign that does not involve guesswork.
If you are interested in a free consultation to learn how we can help your company, set up a 15 minute discovery call with our CEO Lindsay.