We often get asked the question from our clients: “Why should we post on social media?”
This question usually means it’s a great time to discuss a bit of strategy with our client. Meaning, in simple terms, what are your goals?
There are many goals for social media – each client is different based on their goals. For example, a company could be trying to increase their follower count, one could be trying to sell as many products through the platforms as possible, or one could simply just want to have a consistent, steady stream of content. Furthermore, some could be after all three!
No matter your goals, we suggest that every one of our clients maintains a consistent social media marketing strategy. But why?
Important reasons include:
1. Perception Matters – Why should someone follow you if you do not contribute? Every active social media user spends over 2 hours a day on social media and wants to see new content from those they follow regularly. If you post irregularly, the perception is that you don’t have the content to offer and there’s no real “benefit” from following you. However, be careful with this because, as much as people love content, people don’t want *too* much content. We can help you draw the line. Frankly, other’s perception of your business is ultimately their reality; and, with social media, you have the power to influence the narrative.
2. Analytics Are Important – It is critical to learn about your audience. By talking in the comments and direct messages, reading reviews and listening to feedback, and reviewing your insights. The goals you want to see on your social media platforms can only be achieved if you take the time to invest in the quality and value of your content FOR your users. We can analyze your posts, check your Twitter analytics, Facebook and Instagram Insights to see what your followers are engaging with the most. It will help you identify what is working, and what is not. These are some of the things we specialize in here at StrategyNest. A digital marketing agency can and will do all of these things for you.
3. The Algorithms - Facebook and Instagram decrease your views on other’s timelines if your posting decreases (especially when you are a business page) and Twitter shows users tweets from accounts of people one interacts with. They say the more social you are, the more interaction and airtime you get, as long as it isn’t read as spam. Once you start posting regularly, you will likely see an increase in your engagement level which will help boost your posts for future engagement.
Social media is important for many different reasons, all depending on your goals for your company’s future. This is just a drop in the ocean!
Having a digital marketing agency that will walk you through each of these facets and many more, is extremely beneficial. Call StrategyNest today for more on how we can help your business flourish.