In the world we are currently living in, there are so many forms of social media that are used. However, from a business standpoint, it is important to look at how you can effectively use them, rather than just using them to be present on the platform.
We always suggest to our clients that, for example, it is better to put your time and effort into one platform over putting in half effort for 2 platforms. Each platform takes different amounts of time to properly dedicate to.
It is also important to note that particular companies are better suited for particular social sites than others. Realizing where your audience is to allow proper targeting to promote your business effectively is critical.
With that being said, there are pros and cons to each social media platform and marketing for your business. Below we will lay out the most important.
- Pros: Very large audience, popular for searching for businesses, content rich, engaged users, great for reviews and testimonials, does a good job of sending people to website
- Cons: Must be very present, must interact with fans often to keep them engaged with your page
- Pros: Very visually pleasing, many users, becoming increasingly popular for businesses, content heavy, search friendly
- Cons: Harder to direct people to website, harder for smaller businesses to stand out, need quality content continuously coming in, must be very present
- Pros: Many forms of content, ability to direct users to website, can easily communicate
- Cons: Not as popular for smaller businesses, limited characters allowed, not great with conversions, have to be continually present
- Pros: Many professionals on platform, doesn’t need to be updated as often, great for leads, not as much competition
- Cons: Considered for job-hunting only, takes more time than FB or IG, not as visual
Blog
- Pros: Shows expertise, shows personality, content heavy, brings people to your website
- Cons: A lot of time and effort needed for content, harder to build audience, limited user interaction
YouTube
- Pros: Videos perform very well, large audience, search friendly
- Cons: Good quality videos are difficult to obtain for a lot of companies, limited user interactions, no further communication, harder to track
Do you agree with our list of pros and cons? Does that help you when considering which platforms to put your time into?
Contact StrategyNest today to consult with our experts about the right strategy for your company. Let’s get your digital marketing and social media marketing on the right path!