2020 has been a unique and wild year – we all know it! There is so much going on around us.
Lately, we have faced an above average amount of controversial topics as a nation and world. As we have faced these, we have received a lot of questions from our clients asking, “How should we address these controversial moments as a business?”
Here at StrategyNest, we always encourage our clients to stay true to themselves and do what feels right. We prefer to offer advice and help guide clients through these moments rather than tell them what to do.
From a digital marketing standpoint, here are a few things we recommend to our clients to consider as they address controversial topics as a company.
1. Take into consideration what your team thinks and feels
2. Use the “staff meeting test” (if you wouldn’t share your opinions about the topic in a meeting, it might be best to keep it to yourself)
3. Will your actions hurt anybody by putting it online? Can you save yourself a crisis by keeping it offline?
4. You can take part in trending topics to stay relevant – but consider staying neutral instead of getting completely involved
5. Start conversations for friendly discussions
For these situations, it is difficult to know what to do. We understand the importance of why you’re asking and the weight in which these decisions hold. As your digital marketing agency, we are here to help. Give StrategyNest a call for all of your digital marketing needs.