The number one most common New Year’s resolution is to lose weight by hitting the gym more and eating healthier. With the new year underway, it is crucial that your fitness and healthy eating marketing plan reaches the 71% of surveyed Americans with this goal. We have gathered our tips to help your fitness marketing pack a punch!
Master your local SEO
- This is a good way to get feet through the door. This means setting up your Google business page, getting on Yelp, garnering positive reviews, using citations in various online directories, and optimizing your online portals (website, social sites, etc) for local searches and building local links.
Make your workouts digital, as well
- With people’s busy schedules and potential inability to make it to the gym, allow clients to reach you through digital platforms as well! Home workouts have grown tremendously over the last few years with apps, social media and video platforms.
Find what makes you different
- With the health and fitness industry being as large as it is, it is guaranteed that you have many competitors. We know standing out above the noise can be difficult! A good way to attract customers is to tell them why your business is different. Whether you offer a better price deal, special equipment, or other amenities, highlight this in your marketing strategy!
Be relatable, valuable and credible
- People want a place that makes them feel safe and comfortable to openly get fit and healthy! Making sure your business is relatable and open is important to a successful marketing strategy. You must also show customers why your business is adding value to their lives. Valuable content and information reaches a larger audience. With many fitness fads coming and going, focus on using that valuable content to build a credibility with customers.
Personalized communication
- To simply reach your customers isn’t enough anymore. You must learn your customers interests, their goals, commitment, and level of fitness to properly communicate with them. With that information, you will know how to reach and secure more clients.
Challenge your community
- Customers love a challenge! Dare to challenge your current and potential customers to engage them. Think of a plan with a solid theme, specific details and a great promotional plan. Once they’re engaged, you will have long-term customers who have created a solid routine that revolves around your business.
Create a client referral system
- A great way to bring in a wave of new customers? Use your existing customers! Offer your current customers a reward for bringing in new customers. Whether it’s a free workout, free food or drink or a discount, your customers will appreciate the opportunity. This is one of the easiest and oldest marketing tricks out there!