Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts.
We have talked to our clients about this as well as written about it in countless social media posts. For a long time, we thought that’s the way to grow our reach and engagement on social media.
But there is a better approach that gets results.
There are many reasons for the change. Most importantly, you now have much more data about your own posts and followers at your fingertips. The best part is, its actually a pretty simple concept.
The best time to post is when your followers are online and engaging with your posts.
So, how do you know when to post?
Well, this is whee your digital marketing agency comes in. We can give you the best strategy because we spend a great deal of time analyzing data and insights specific to your company. We are able to give you precise recommendations for when to post to maximize your reach.
Curious to find out more? Read on.
Analytics Are Your Friend
Analytics are often just simply numbers and graphs. However, it’s easy to understand why some people are intimidated by analytics. And truly who has time to dive into each data set and then work through the meaning of each one?
But that doesn’t have to be the way. Analytics can be fun and exciting. And there are a few key metrics to look at that will make a huge difference in your content strategy. Analytics should feel like your friend.
Instagram is a key platform to utilize to grow your business. And predicting when your reach is among the highest during the week is extremely important.
Your brand’s best time to post is unique to your own brand. That’s because your Instagram followers behave differently from the followers of other brands. So your best time to post should be dependent on your followers’ behavior.
First, you want to look at how your previous Instagram posts have performed and when they were posted. Do posts at certain times of the day or the week get more reach? Second, to make the predictions more accurate you want to look at when your Instagram followers are online. Using these two pieces of information will definitely help you.
So the answer to your question is yes, there is a best time to post. But it is more than just a guessing game, and your digital marketing agency will be able to provide you with data and insights you cant find on your own.
Save time managing your Instagram presence with StrategyNest: Give us a call today.