Your voice is important. It is something we as people hear often, especially in times like these, and it is true! But have you ever thought of the importance of your company’s voice?
That’s right, we are talking brand voice!
Your brand voice is important for your company mission and vision, how you communicate with customers and portray yourself, and overall keeps everything consistent.
What is a brand voice? Well, lets look at it in a content marketing sense – as we most often do.
Brand voice can be described as, “the personality and emotion infused into a company's communications. It encompasses everything from the words and language you use, to the personality and image your marketing assets aim to invoke.”
We use it to define our website copy, blogs, company letterheads and even business cards. Ideally, if we were to read all these materials with the brand name omitted, we should be able to tell they belonged to the same company. Now - this is a difficult feat, especially as a small company, but it helps to explain what a brand voice is in the big picture.
So why is it important? Why not just write whatever you want in whichever style you feel like? This is where your marketing strategy comes in.
As you know, there are countless companies out there. In this digital age, you will find most of them online meaning the digital landscape is crowded with brands and individuals all interacting with one another. With so much chatter, you can only stand out so much per say. The best way to accomplish this is to ensure that your entire brand presence - visual content, logos and branded colors and designs, product features, and your brand voice - is consistent and appealing. It is important that they all receive attention from your marketing team to stand apart from the crowd.
The things that are going to help your brand stand out?
1. Memorable Content
2. Distinct Personality
3. Compelling Storytelling
Your brand voice plays a big role in these three aspects.
Your brand voice is what gives your company its special personality – whether that be goofy or somber or anything in between. Using that personality and voice, you are able to create content that reflects your brand and makes it memorable and stand out apart from others.
How you present yourself is important to customers. They want to be able to connect with you. They want your brand to be relevant to their lives and interests.
You want your brand to be consistent and recognizable. Do you have successful brand awareness? If you have to think about that question, it might be time to take a look.
Business owners and marketing execs, as you hear about the importance of using your voice this year, don’t forget to take a look at your company’s brand voice – or lack thereof. Call StrategyNest for help refining or creating your brand voice.